Catwalk Autumn Winter 2010 Campaign
Posted by admin in Advertising on July 6, 2010
Catwalk Worldwide is one of the top names in Footwear Fashion in India. Their designs, their quality as well as their communication sets them at par with the best.
The client was looking at a campaign that was totally radical with an element that was never before seen in the indian footwear advertising .. they always had used international models in all their previous campaigns.
It was thus recommended that they take the brand to the next level by using an African model.
The campaign was shot by Vikram Bawa, India’s top photographer.
My Role:
Concept, Art Direction, Magazine Advertisements, Outdoor and Retail design
Playstation – Bollywood Singstar
Posted by admin in Event Design on July 5, 2010
The Launch of Playstation’s Bollywood Singstar in India was held at a well-known multiplex with the auditorium used to hold the launch game session. More consoles were put up in the lobby for the press and the guests to experience it first hand.
My Role:
innovative invite, press kits and event collaterals
Playstation Experience
Posted by admin in Event Design on July 5, 2010
Playstation Experience was a 3 day free gaming festival open to all. A huge hangar was set up across 10,000 sq.ft. of open space. The entire area was segregated into various zones like racing, sports, family, etc with the set created to make the zone look special.
My Role:
Concept for the zones, concept art for the zones and the layout of the entire area, designing of infographics and backdrops, final print artworks
CONCEPT ART FOR ZONES
REPRESENTATION IN 3D
BACKDROP FOR THE CENTER STAGE (SIZE: 40 ‘ X 20 ‘)